You're already for sale.
We're the recall.
247 data brokers have your name, your address, your family. Penumbra finds every listing and burns it down—automatically, continuously, permanently.
Right now, someone you've never met has your home address.
They bought it for less than a coffee. Along with your phone number, your relatives' names, your estimated income, and enough to open a credit card in your name by Friday.
This isn't a hypothetical. 190 million Americans are listed on data broker sites right now. The brokers are legal. The listings are public. And nobody told you.
This isn't theoretical.
Daniel Anderl, 20, was shot and killed at his family's home in 2020. The gunman found the address on a data broker site. He was looking for Daniel's mother, a federal judge.
Congress responded with Daniel's Law. Then the Daniel Anderl Judicial Security Act. Then PADFAA—passed 414–0. The laws exist now. The machinery to enforce them doesn't. That's the gap.
Converging Forces
Breach Fatigue Peaks
The average American's data has been breached 5+ times. The numbness is cracking.
Regulatory Surge
PADFAA, DELETE Act, Daniel's Law. Six new state laws in 18 months.
AI Amplification
LLMs make broker data 10× more exploitable. Deepfake + home address = new attack surface.
Trust Collapse
Every incumbent sells your data or takes 60%+ margins. The market is waiting to be flipped.
They assembled your profile. We disassemble it.
Four continuous phases. No pause button. No "we'll get to it." The engine runs whether you're watching or not—because the brokers don't stop either.
Removal Sequence
Discover
Scan 247 broker databases. Map every listing with your name on it.
Remove
Submit opt-outs through every broker's unique process. Automated. Relentless.
Verify
Before-and-after screenshots. Proof, not promises.
Rescan
Brokers re-list you. We re-remove you. The cycle never stops.
Operating Principles
100% automated
No human touches your data. Code does the work.
Minimal data
We collect only what removal requires. Nothing more.
Radically transparent
See every action, every result, every failure. In real time.
Trust-first
We don't sell, share, or monetize your information. Ever.
Everyone else is compromised.
Abine sells your data through its parent company. Optery charges $249/year. Privacy Bee's opt-out rate is below 40%. The bar is underground.
Threat Assessment Matrix
Price that disarms
$3.29/month. They charge $8–$20. When the product is code, the price should reflect it.
Actually automated
No virtual assistants. No "we'll get to it." Machines do it all.
Independence
We don't bundle with antivirus. We don't monetize your data. We can't be acquired into irrelevance.
The problem is $250 billion.
The fix is worth $8 billion.
The data broker economy generates $250B in annual revenue. The market for undoing the damage is nascent, growing 22% annually, and structurally underserved.
Revenue Architecture
Education-led growth
Show people the wound. The product sells itself. CAC drops with every piece of content.
Trust-led retention
Transparent pricing. No data monetization. Retention compounds when trust is the product.
Automation = margin
Every new adapter protects every existing customer. Marginal cost per user approaches zero.
The machine that feeds itself
Two structural gaps define this category: nobody knows they're exposed, and nobody trusts the fixers. We turn both gaps into fuel.
Ignite
Show someone their own data on a broker site. Watch their face change. That's the spark. Nobody needs to be convinced after that.
Earn It
No dark patterns. No fine print. No selling their data to fund the removal of their data. The bar is underground and we still clear it.
Multiply
Before-and-after proof. $3.29/month. The kind of price that makes people screenshot it and text their group chat.
Amplify
Satisfied users become recruiters. Every referral drops our CAC and funds more education. The machine feeds itself.
"We don't advertise. We educate. The difference is that education compounds."
Two hundred machines working while you sleep
Every data broker has a different form. A different CAPTCHA. A different verification trick. Our engine speaks all of their languages.
Each broker gets its own adapter—a small, precise mechanism that knows exactly how that broker's opt-out works. Adding coverage means adding gears. The moat is keeping 200+ of them turning as the brokers change their locks.
What happens when you press "Go"
Adding a broker = one adapter + one registry entry. That's it.
The government already agrees with us
They just can't build the machinery fast enough. That's our job.
FTC warns Congress: one broker holds 700 billion data elements. Recommends legislation. Nothing happens.
Daniel Anderl, 20, killed at his family's home by a man who bought the address from a data broker. New Jersey passes Daniel's Law.
Federal Daniel Anderl Act signed. Congress admits the broker pipeline kills people.
California DELETE Act (SB 362). The largest state demands one-click broker deletion.
PADFAA passes 414–0. Unanimous. Both sides agree: broker data sales to foreign adversaries end now.
CA "DROP" goes live: one click to vanish from 500+ brokers. The regulatory wind is at our back.
Their Words, Not Ours
“One broker held 700 billion data elements. Warned the data could facilitate fraud, stalking, and discrimination.”
“$16.6 billion lost to internet crime. Americans over 60 were hit hardest: $4.8 billion.”
“Passed PADFAA 414–0 to ban broker data sales to China, Russia, Iran, and North Korea.”
Software margins. Hardware urgency.
82% gross margins by year four. EBITDA-positive in 2029. The math works because the product is code, not people.
Every new adapter we write protects every existing customer. Marginal cost per user approaches zero. That’s not a pitch—it's arithmetic.
18-Month Blueprint
Engine Built
Two-phase opt-out engine. First broker adapters live. The prototype works.
Coverage Blitz
50+ adapters. Email verification. Paid beta launch.
Full Spectrum
200+ brokers. Transparent dashboard. Automated rescanning.
B2B & API
Executive protection. Partner API. Benefits platforms.
Projected P&L
| Metric | 2026 | 2027 | 2028 | 2029 | 2030 |
|---|---|---|---|---|---|
| Revenue (ARR) | $0.15M | $0.96M | $3.24M | $8.0M | $16.5M |
| Gross Margin | 55% | 65% | 72% | 78% | 82% |
| Gross Profit | $0.08M | $0.62M | $2.3M | $6.2M | $13.5M |
| OpEx | $1.2M | $2.6M | $4.2M | $6.0M | $8.8M |
| EBITDA | –$1.1M | –$2.0M | –$1.9M | +$0.2M | +$4.7M |
ARR Trajectory
375K subscribers by 2030This team exists because this problem found them
Not a pivot. Not a thesis looking for a market. Personal conviction, technical depth, and the specific skills this category demands.
Co-founder & CEO
The one who felt it first
Found their own family's address on six broker sites in twenty minutes. Prior startup experience. Built the conviction that became Penumbra.
Co-founder & CTO
The one who builds the gears
Deep expertise in headless browsers, proxy networks, and job-queue systems—the exact infrastructure this engine requires at scale.
Founding Team
The ones who close the gaps
Compliance, go-to-market, and trust & safety. The team you assemble when the category demands credibility before growth.
"We didn't choose this market. We Googled our own names and the market chose us."
$1.5M to finish
what the government started
18 months of runway. Full broker coverage. A paid subscriber base. The infrastructure that makes 328 million Americans harder to find.
Engineering
Build and maintain 200+ broker adapters. Email verification. Proxy infrastructure. The machinery that makes this real.
Compliance
Privacy counsel. Authorized-agent infrastructure. CCPA, state-level, and federal. The armor.
Education
Not marketing. Education. Content that shows people the wound. The growth comes after.
Why The Math Works
$40 ARPU × 78% GM = $31 GP/user × 3.3yr lifetime = $104 LTV ÷ $30 CAC = 3.5×
The question isn't whether this problem gets solved. It's whether you're in the room when it does.
You've read this far.
That means you already know. Your data is out there. Someone is profiting from it right now. The only question is how long you let it continue.
First movers get the first removals. Sign up to hold your place.
Email only. No spam. No dark patterns. Obviously.